My work

My work is all about collaborating with clients to create amazing formats for immersive media. I also enjoy inspiring others to explore the creative toolkit that immersive media brings.

 

I work with clients both as a consultant and an exec producer. Here are some areas of specialism that I bring:

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Research

Want to understand part of the industry better? Get to know different audience segments? Or need information about immersive media in order to make a decision? I have a track record of using my experience to deliver in-depth white papers, research reports and presentations. 

 

Audience understanding 

Everything should start with your audience. Unless you are the target market, you shouldn't start brainstorming until you know who your audience really are. How else will you and your team work out what constitutes as 'good'? 'Great content' does not exist in a vacuum - what makes it 'great' is its relationship with its audience. I can help you understand your audience through surveys, focus groups, observations, workshops, reports and presentations. 

 

Concept development

If you know who your audience are, I can work with you to develop a great underpinning concept for your immersive media project. This process can involve: 

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• Requirement gathering 

• Creating a menu of ideas for you - I call these 'concept seeds'

• Leading or contributing to brainstorming workshops 

• Scripting

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Prototyping

Now it's time to test your concept. I can lead or facilitate this process:

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• Early prototyping (including paper-prototyping, mock ups and technical prototypes)

• Prototype testing with audience and feeding back results & analysis 

• Project scoping (stakeholder management planning, crewing up, attaching talent, planning a route to market) 

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